Prolific started out by developing Smart I/O IC solutions, focusing on niche USB/IEEE 1394 bridge controller products, and has launched several world market leading USB bridge controllers in three categories: Device Controller, Storage Device, and Data Communications.

Prolific also ventured in the Mixed-Mode technology development, successfully designing DC Brushless Motor Controllers, Stepping Motor Controllers, Spindle Motor Controllers, Hall Sensors, Power Protection devices, and many others.With the future towards 3C integration, Prolific will devote more in SOC development as well as integration of competitive multimedia (MPEG-4/JPEG/MP3) and GPS products. The Company already established a solid foundation in the SOC platform architecture and accumulated various key IPs targeting applications relating to multimedia Photo Viewers, Video Box, Mobile Computing Systems and others. Thus, the Company is already well able to provide a complete solution in the SOC technology.