In the coming IA (Internet Appliances) era, product designs will focus more on the development of smaller and lighter devices and system integrators will demand for larger integration of various chips into SOC (System-On-Chip) IC. Prolific already has gradually diversified into IA related SOC technology development to keep a step ahead with the growing IA trend.

With years of research and development, Prolific has established a reputation of excellence in providing the customers innovative IC solutions and SOC integration technology in multimedia and various consumer electronic products; and also the GPS, Global Positioning System products. The company is envisioning herself to be a leading SOC Core Technology Pioneer.